Consumer market research handbook /

• Downham, John, 1924-
• Worcester, Robert M., 1933-

• New Products -- Market Research -- Marketing.
• Market Research And Analysis -- Management.
• Market Research -- Applications Of Multidimensional Scaling.
• Industrial Purchasing -- Market Research And Analysis.
• Error Analysis -- Data -- Market Research.
• Colour -- Use In Selling -- Market Research Analysis.

• McGraw,

• 0077070755

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