Maxi marketing : the new direction in advertising, promotion, and marketing strategy /

• Rapp, Stan.
• Collins, Thomas L.

• Marketing
• Advertising.
• Sales promotion

• McGraw-Hill,

• 0070511918

• practice of advertising
• International marketing and export management
• Corporate strategy and business planning
• Principles of services marketing
• Public relations techniques
• Marketing communications contexts contents and strategies
• Strategic marketing communications new ways to build and integrate communications
• Public relations principles and practice