Personal selling : function, theory, and practice /

• Young, James R.
• Mondy, R. Wayne 1940-

• Selling

• Dryden,

• 0030602912

• Previous ed., 1978.

• Sales training a guide to developing effective salespeople
• International marketing a cultural approach
• Retail management
• Cases in retail management
• Relationship marketing for competitive advantage winning and keeping customers
• Marketing management analysis planning implementation and control
• Strategic marketing communications new ways to build and integrate communications
• Applied consumer behaviour