- Lynch, Richard L.
- Lynch, Richard L.
- Business planning.
- Strategic planning
- Financial Times Prentice Hall,
people who borrowed this, also borrowed:
- Previous ed.: published as Corporate strategy. 2006.
- Includes bibliographical references and index.
- Part 1 INTRODUCTION 1 Strategic management 2 A review of theory and practice Part 2 STRATEGIC ANALYSIS AND PURPOSE 3 Analysing the strategic environment 4 Analysing resources and capabilities 5 Strategy Dynamics 6 Prescriptive purpose delivered through mission, objectives and ethics 7 Purpose emerging from knowledge, technology and innovation Part 3 DEVELOPING THE STRATEGY 8 Developing business level strategy options 9 Developing corporate level strategy options 10 Strategy evaluation and development: the prescriptive process 11 Finding the strategic route forward: emergent and prescriptive approaches 12 Organisational structure, style and people issues Part 4 THE IMPLEMENTATION PROCESS 13 Implementing and controlling the strategic plan 14 Developing and implementing customer-driven strategy 15 Managing strategic change Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY 16 Strategic leadership 17 Entrepreneurial strategy 18 Government, public sector and not-for-profit strategies 19 International expansion and globalisation strategies 20 Building a cohesive corporate strategy Part 6 CASE STUDIES Case study 1 Threats and opportunities for Europe's leading airlines Case study 2 SABMiller: South Africa goes quietly global Case study 3 Heineken: What's the best strategy? Build brands or acquire companies? Case study 4 Global automotive vehicles strategy in a mature market Case study 5 Global automotive vehicles the battle between Ford and Toyota Case study 6 Toyota: what is its strategy for world leadership Case study 7 What can companies learn from Chainsaw Al'? Case study 8 The rise and fall of CEO Carly Fiorina at Hewlett-Packard Case study 9 Disaster and recovery: thinking outside the box at IBM Case study 10 Dell competitive advantage through low cost manufacturing and distribution Case study 11 How Galileo ended up in trouble Case study 12 Emergent strategy: who will stop Apples dominance of the music delivery business? Glossary Name Index Subject Index
University of Huddersfield Library Catalogue