authors:- Johnson, Gerry
- Scholes, Kevan
- Whittington, Richard, 1958-
subjects:- Business planning.
- Strategic planning
publishers:- Financial Times Prentice Hall,
ISBN:- 0273731564 (pbk.) :
- 9780273731566 (pbk.)
description:notes:- Previous ed.: 2005.
- Includes bibliographical references and index.
- 1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES
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