- Farquhar, Jillian Dawes.
- Meidan, Arthur, 1936-
- Financial services industry -- Marketing.
- 0230201180 (pbk.) :
- 9780230201187 (pbk.)
- 033355003X (hbk.)
- 9780333550038 (hbk.)
people who borrowed this, also borrowed:
- Previous ed.: Basingstoke: Macmillan Business, 1996.
- Includes bibliographical references and index.
- Marketing and financial services: -- an overview The financial services environment The Financial Services Customer Segmenting& Targeting the Financial Services Marketplace Information for marketing financial services Relationship Marketing in Financial Services Building and sustaining the financial services brand Creating value: the financial services product Pricing and Value in Financial Services Distributing Financial Services Communicating in the Marketing of Financial Services Marketing Strategies in Financial Services
University of Huddersfield Library Catalogue