Marketing financial services /

• Farquhar, Jillian Dawes.
• Meidan, Arthur, 1936-

• Financial services industry -- Marketing.

• Palgrave Macmillan,

• 0230201180 (pbk.) :
• 9780230201187 (pbk.)
• 033355003X (hbk.)
• 9780333550038 (hbk.)

• £35.99

• Previous ed.: Basingstoke: Macmillan Business, 1996.
• Includes bibliographical references and index.
• Marketing and financial services: -- an overview The financial services environment The Financial Services Customer Segmenting& Targeting the Financial Services Marketplace Information for marketing financial services Relationship Marketing in Financial Services Building and sustaining the financial services brand Creating value: the financial services product Pricing and Value in Financial Services Distributing Financial Services Communicating in the Marketing of Financial Services Marketing Strategies in Financial Services

• Foundations of financial markets and institutions
• Financial services marketing an international guide to principles and practice
• Financial services marketing a reader
• Financial markets and institutions
• Financial services marketing
• Marketing financial services a strategic vision
• Services marketing integrating customer focus across the firm
• Accounting for non accountants a manual for managers and students
• Financial analysis
• Accounting for managers interpreting accounting information for decision making
• Accounting and finance for non specialists
• Marketing financial services
• Managing financial resources
• Accounting an introduction
• Finance and accounting for business
• Accounting for managers
• Corporate finance principles and practice
• Accounting an introduction
• Fundamentals of corporate finance
• Corporate finance
• Business finance theory and practice
• Principles of marketing
• Strategic marketing management planning implementation and control
• Finance and accounting for business
• Essentials of marketing
• Business research methods