Sponsorship measurement and evaluation /

• Houlder, Fraser.

• Sports sponsorship
• Sports -- Finance.
• Sports -- Marketing
• Sports -- Public relations

• SportBusiness Group ,

• SportBusiness in numbers 2009 10
• Sponsorship works the essential casebook for brands agencies and rights holders Editor Luke Upton
• Sponsorship strategies for maximising the return on inverstment
• SportsBusiness in numbers information insight and analysis for the global sports industry
• Global sport sponsorship
• Sport funding and finance
• Sponsorship for a return on investment
• Strategic marketing planning and control
• sport business future
• Sports marketing and the psychology of marketing communication
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Routledge handbook of sports sponsorship successful strategies
• Developing successful sport marketing plans
• Consumer behaviour in sport and events marketing action
• Thoughtful fundraising concepts issues and perspectives
• Fundraising management analysis planning and practice
• Developing successful sport sponsorship plans
• Sports sponsorship and marketing communications a European perspective
• Sport marketing managing the exchange process
• Creative philanthropy towards a new philanthropy for the twenty first century
• Successful charity marketing meeting need
• Sports marketing a strategic perspective
• Strategic sports event management
• Marketing strategy and competitive positioning
• economics of staging the Olympics a comparison of the Games 1972 2008
• Sport marketing
• Special event production the process
• Strategic brand management building measuring and managing brand equity
• Event management a professional and developmental approach
• Olympic tourism
• Olympic games explained a student guide to the evolution of the modern Olympic games
• marketing of sport
• Special interest tourism context and cases
• Niche tourism contemporary issues trends and cases
• Human resource management for events managing the event workforce
• Event management & event tourism
• Consumer behavior and marketing strategy
• Special events the roots and wings of celebration
• Economics for business
• Event management for tourism cultural business and sporting events
• Strategic sports event management an international approach
• Management of event operations
• Marketing research
• experience economy work is theatre & every business a stage
• Festival and special event management
• Event marketing how to successfully promote events festivals conventions and expositions
• Events management
• Event risk management and safety
• Consumer behavior
• Innovative marketing communications strategies for the events industry
• Successful event management a practical handbook
• Strategic marketing planning and control
• Event studies theory research and policy for planned events
• Sweet charity the role and workings of voluntary organisations
• Events management
• Events design and experience
• Applied consumer behaviour
• Marketing communications engagements strategies and practice
• Consumer behavior