- Sargeant, Adrian.
- Jay, Elaine.
- Fund raising -- Management.
- 041545154X (pbk.) :
- 9780415451543 (pbk.)
- 0415451531 (hbk.) :
- 9780415451536 (hbk.)
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- Previous ed.: 2004.
- Includes bibliographical references and index.
- 1. The History and Development of Fundraising Practice Part I: The Fundraising Planning Process 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan Part II: Fundraising from Individuals 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Legacies and In Memoriam Giving 10. Community Fundraising Part III: Corporate/Trust Fundraising 11. Corporate Fundraising 12. Trust and Foundation Fundraising 13. Branding and Campaign Integration Part IV: Critical Issues in Fundraising 14. The Rise of New Electronic Channels 15. Benchmarking Fundraising Performance 16. Managing Fundraising Teams 17. Group Dynamics and Leadership 18. Legal and Ethical Aspects of Fundraising Management
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