Marketing research.

• Aaker, David A.

• Marketing research.

• Wiley,

• 0470524618 (pbk.) :
• 9780470524619 (pbk.)

• £46.99

• Previous ed.: published as by David A. Aaker, V. Kumar, George S. Day. Hoboken, N.J.: Wiley, 2007.
• Includes bibliographical references and index.
• PART I - The Nature and Scope of Marketing Research Chapter 1 A Decision-Making Perspective on Marketing Intelligence Chapter 2 Marketing Research in Practice Chapter 3 The Marketing Research Process Chapter 4 Research Design and Implementation PART II - Data Collection SECTION A - Secondary and Exploratory Research Chapter 5 Secondary Sources of Marketing Data Chapter 6 Standardized Sources of Marketing Data Chapter 7 Marketing Research on the Internet Chapter 8 Information Collection: Qualitative and Observational Methods SECTION B - Descriptive Research Chapter 9 Information from Respondents: Issues in Data Collection Chapter 10 Information from Respondents: Survey Methods Chapter 11 Attitude Measurement Chapter 12 Designing the Questionnaire SECTION C - Causal Research Chapter 13 Experimentation SECTION D - Sampling Chapter 14 Sampling Fundamentals Chapter 15 Sample Size and Statistical Theory PART III - Data Analysis Chapter 16 Fundamentals of Data Analysis Chapter 17 Hypothesis Testing: Basic Concepts and Tests of Associations Chapter 18 Hypothesis Testing: Means and Proportions PART IV - Special Topics in Data Analysis Chapter 19 Correlation Analysis and Regression Analysis Chapter 20 Discriminant and Canonical Analysis Chapter 21 Factor and Cluster Analysis Chapter 22 Multidimensional Scaling and Conjoint Analysis Chapter 23 Presenting the Results PART V - Applications of Marketing Intelligence Chapter 24 Traditional Applications: Product, Price, Distribution, and Promotion Chapter 25 Contemporary Applications: Competitive Advantage, Brand Equity, Customer Satisfaction, and Total Quality Management Chapter 26 Emerging Applications: Database Marketing, E-Commerce, Relationship Marketing, & Customer Intelligence Appendices: Tables A1-A6 Glossary Index

• Introducing marketing research
• SportBusiness in numbers 2009 10
• Market research in practice a guide to the basics
• Marketing research tools & techniques
• practice of market research an introduction
• Mastering the business of sport sponsorship
• Marketing research an applied orientation
• Sport funding and finance
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Consumer behaviour in sport and events marketing action
• Routledge handbook of sports sponsorship successful strategies
• Strategic marketing
• Marketing communications interactivity communities and content
• public relations handbook
• Marketing plans how to prepare them how to use them
• Strategic marketing creating competitive advantage
• Risk issues and crisis management a casebook of best practice
• Integrated advertising promotion and marketing communications
• Business development a guide to small business strategy
• Essentials of marketing research
• Strategic marketing creating competitive advantage
• Sports marketing a strategic perspective
• International marketing analysis and strategy
• Principles of marketing
• Festival and special event management
• Marketing research an international approach
• marketing of sport
• Consumer behavior
• Marketing strategy and competitive positioning
• International marketing consuming globally thinking locally
• Management research
• Essentials of marketing research
• Event management for tourism cultural business and sporting events
• International marketing strategy analysis development and implementation
• Strategic sports event management an international approach
• Sports sponsorship and marketing communications a European perspective
• Consumer behaviour a European perspective
• Event marketing how to successfully promote events festivals conventions and expositions
• Marketing research an applied approach
• Advertising principles & practice
• Strategic marketing planning
• Marketing research an applied approach
• Event risk management and safety
• Event management a professional and developmental approach
• Principles of direct and database marketing a digital orientation
• Consumer behaviour a European perspective
• Marketing research
• Strategic brand management building measuring and managing brand equity
• Customer relationship management concepts and tools
• Marketing plans how to prepare them how to use them
• Consumer behavior and marketing strategy
• marketing research process
• Research methods for business students
• Marketing communications engagements strategies and practice
• Marketing communications contexts strategies and applications
• Marketing strategy and competitive positioning
• Marketing research
• Consumer behavior
• Strategic marketing
• Marketing management
• Essentials of marketing
• Strategic market management
• Public relations an introduction
• Public relations principles and practice
• Consumers
• Marketing communications contexts contents and strategies
• International marketing
• Strategic marketing communications new ways to build and integrate communications
• Research methods for business students
• Consumer behaviour a European perspective
• Principles and practice of marketing
• Principles of marketing
• Management theory and practice
• Principles of marketing
• Principles of marketing
• Marketing
• Operations management
• Real world research a resource for social scientists and practitioner researchers