Creating and marketing new products : viewpoints of leading authorities /

• Wills, Gordon
• Hayhurst, Roy
• Midgley, David

• New products
• Product management
• New products
• Marketing

• Crosby Lockwood Staples,

• 0258969008

• Title page imprint, London.

• New product development a reader
• New product success stories lessons from leading innovators
• New products management
• Product development meeting the challenge of the design marketing interface
• Relationship marketing bringing quality customer service and marketing together
• Industrial marketing strategy
• Product inovation strategy pure and simple how winning companies outpace their competitors
• Direct and database marketing
• Customer care strategy for the 90s
• Services marketing
• Strategic marketing communications new ways to build and integrate communications
• marketing research process
• Organisational behaviour and analysis an integrated approach