Contemporary perspectives on strategic market planning /

• Kerin, Roger A
• Mahajan, Vijay
• Varadarajan, P. Rajan

• Marketing -- Planning
• Strategic planning

• Allyn and Bacon,

• 0205123015

• Multinational marketing management cases and readings
• strategic and operational planning of marketing
• ethical organisation ethical theory and corporate behaviour
• Retail management
• Marketing management and strategy a reader
• Promotional strategy managing the marketing communications process
• Companies and markets understanding business strategy and the market environment
• Relationship marketing
• Consumer behavior
• Customer relationship marketing get to know your customers and win their loyalty
• Strategic business marketing
• Advertising management
• Human resource management the new agenda
• Competitive advantage creating and sustaining superior performance
• Marketing management analysis planning implementation and control
• Business ethics
• Consumer behavior
• Strategy safari a guided tour through the wilds of strategic management
• Marketing and entrepreneurship in SMEs an innovative approach
• Strategic management an analytical introduction
• Competitive strategy techniques for analyzing industries and competitors with a new introduction