An information processing theory of consumer choice /

• Bettman, James R.

• Consumers
• Human information processing

• Addison-Wesley,

• Advances in marketing series

• 0201008343

• Consumer choice
• Consumer decision processes marketing and advertising implications
• Belief attitude intention and behavior an introduction to theory and research
• Marketing of tourism products Concepts issues and cases
• Developing questions for focus groups
• management and marketing of services
• Consumer behavior and managerial decision making
• Consumer behavior
• Marketing financial services
• Consumers
• International retailing trends and strategies
• Consumer psychology for marketing
• Strategic business marketing
• Marketing research an applied approach
• Consumer behavior
• Delivering quality service balancing customer perceptions and expectations
• Understanding customers
• Strategic market management
• Gower handbook of logistics and distribution management
• Managing the global supply chain
• Consumer behavior concepts and applications
• Strategic marketing communications new ways to build and integrate communications
• Consumer behavior
• Applied consumer behaviour
• Advertising management
• Global marketing strategy
• Marketing management
• International marketing
• Creating powerful brands in consumer service and industrial markets
• Marketing communications engagements strategies and practice
• Consumer behaviour a European perspective
• Strategy safari a guided tour through the wilds of strategic management
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Operations and the management of change
• Strategic management an analytical introduction