Research methods for business : a skill-building approach.

• Sekaran, Uma.
• Bougie, Roger.

• Business -- Research

• Wiley,

• 0470744790 (pbk.) :
• 9780470744796 (pbk.)

• £36.99

• Previous ed.: New York: Wiley, 2003.
• Includes bibliographical references and index.
• About the authors. Preface. CHAPTER 1 INTRODUCTION TO RESEARCH. What is research? Business research. Definition of business research. Research and the manager. Types of business research: applied and basic. Applied research. Basic or fundamental research. Managers and research. The manager and the consultant-researcher. The manager-researcher relationship. Internal versus external consultants/researchers. Internal consultants/researchers. External consultants/researchers. Knowledge about research and managerial effectiveness. Ethics and business research. Summary. Discussion questions. CHAPTER 2 SCIENTIFIC INVESTIGATION. The hallmarks of scientific research. Purposiveness. Rigor. Testability. Replicability. Precision and confidence. Objectivity. Generalizability. Parsimony. Some obstacles to conducting scientific research in the management area. The hypothetico-deductive method. The seven-step process in the hypothetico-deductive method. Review of the hypothetico-deductive method. Other types of research. Case studies. Action research. Summary. Discussion questions. Chapter 3 The Research Process: The Broad Problem Area and Defining the Problem Statement. Broad problem area. Preliminary information gathering. Nature of information to be gathered. Literature review. Conducting the literature review. Defining the problem statement. What makes a good problem statement? The research proposal. Managerial implications. Ethical issues in the preliminary stages of investigation. Summary. Discussion questions. Practice projects. Appendix. Some online resources useful for business research. Bibliographical databases. APA format for referencing relevant articles. Referencing and quotation in the literature review section. CHAPTER 4 THE RESEARCH PROCESS: THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT. The need for a theoretical framework. Variables. Types of variables. Theoretical framework. The components of the theoretical framework. Theoretical framework for the example of air safety violations. Hypothesis development. Definition of a hypothesis. Statement of hypotheses: formats. Directional and nondirectional hypotheses. Null and alternate hypotheses. Hypothesis testing with qualitative research: negative case analysis. Managerial implications. Summary. Discussion questions. Practice project. CHAPTER 5 THE RESEARCH PROCESS: ELEMENTS OF RESEARCH DESIGN. The research design. Purpose of the study: exploratory, descriptive, hypothesis testing (analytical and predictive), case study analysis. Exploratory study. Descriptive study. Hypothesis testing. Case study analysis. Review of the purpose of the study. Type of investigation: causal versus correlational. Extent of researcher interference with the study. Study setting: contrived and noncontrived. Unit of analysis: individuals, dyads, groups, organizations, cultures. Time horizon: cross-sectional versus longitudinal studies. Cross-sectional studies. Longitudinal studies. Review of elements of research design. Managerial implications. Summary. Discussion questions. CHAPTER 6 MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION. How variables are measured. Operationalization of variables. Operationalization: dimensions and elements. Operationalizing the (multidimensional) concept of achievement motivation. What operationalization is not. Review of operationalization. International dimensions of operationalization. Summary. Discussion questions. CHAPTER 7 MEASUREMENT: SCALING, RELIABILITY, VALIDITY. Scales. Nominal scale. Ordinal scale. Interval scale. Ratio scale. Review of scales. Rating scales. Dichotomous scale. Category scale. Semantic differential scale. Numerical scale. Itemized rating scale. Likert scale. Fixed or constant sum sc

• Research methods in business studies
• Introduction to management accounting
• Business research methods
• Research methods for business students
• Reflective interviewing a guide to theory and practice
• Managing customer relationships on the Internet
• Accounting for managers
• Management research
• China and India a tale of two economies
• Doing business research a guide to theory and practice
• Understanding emerging markets building business BRIC by brick
• Business research methods a practical approach
• Business finance theory and practice
• Research methods in business studies a practical guide
• Business research methods
• Business research a practical guide for undergraduate & postgraduate students
• Strategies for e business creating value through electronic and mobile commerce concepts and cases
• International marketing strategy analysis development and implementation
• CV and interview handbook
• Management of finance a guide for the non specialist
• Corporate finance theory & practice
• Researching and writing a dissertation an essential guide for business students
• Accounting and finance in business
• Marketing research an applied orientation
• Key management models the 60+ models every manager needs to know
• Direct marketing management
• Organizational behavior core concepts
• Managing change a strategic approach to organizational dynamics
• Accounting for non accountants a manual for managers and students
• Researching and writing dissertations a complete guide for business and management students
• Corporate financial management book with access code
• Exploring direct and relationship marketing
• Change management a guide to effective implementation
• Strategic marketing
• handbook of international trade a guide to the principles and practice of export
• International marketing
• Financial services marketing
• handbook of employee reward management and practice
• Principles of operations management
• Organizational behaviour David A Buchanan Andrzej A Huczynski
• Business research methods
• Case studies in sport marketing
• Accounting for managers
• Corporate governance
• Global marketing management
• Management accounting for decision makers
• Business research methods
• Internet marketing strategy implementation and practice
• Business finance theory and practice
• Multinational finance
• Finance and accounting for business
• Consumer behaviour a European perspective
• International business
• business of tourism
• Doing business in emerging markets entry and negotiation strategies
• Service operations management improving service delivery
• Essentials of business law
• Discovering statistics using SPSS and sex and drugs and rock n roll
• Sports marketing a strategic perspective
• Strategic marketing creating competitive advantage
• Managing values and beliefs in organisations
• Quality
• Financial management for international business
• Research methods in business studies a practical guide
• Corporate finance and investment decisions and strategies
• Research methods for business students
• Accounting an introduction
• Doing your dissertation in business and management the reality of researching and writing
• Cases in leadership
• International management managing across borders and cultures
• Marketing research an international approach
• Organisational behaviour and analysis an integrated approach
• sociology of work continuity and change in paid and unpaid work
• SPSS 10 0 guide to data analysis
• Management information systems
• Managing financial resources
• Principles of direct and database marketing a digital orientation
• Accounting
• Services marketing integrating customer focus across the firm
• Management accounting
• Managing change in organizations
• Essentials of economics
• Entrepreneurship and small business
• European business
• Corporate social responsibility readings and cases in a global context
• How to manage inventory effectively
• Human resource management
• Key management models the management tools and practices that will improve your business
• Effective teamwork practical lessons from organizational research
• Accounting and finance a firm foundation
• Researching business and management
• Cross cultural management in work organisations
• Fundamentals of corporate finance
• Strategic marketing management planning implementation and control
• Financial management for non specialists
• Management concepts & practices
• Finance and accounting for business
• Operations management
• Managing in a strategic business context
• International marketing strategy analysis development and implementation