Understanding the business environment : inside and outside the organisation /

• Capon, Claire

• Strategic planning
• Management.

• Financial Times Prentice Hall,

• 0273708147 (pbk.) :
• 9780273708148 (pbk.)

• £39.99

• Previous ed.: 2004.
• Includes bibliographical references and index.
• List of case studies Preface Teaching with this book Guided tour of the book Acknowledgements 1 The external environment 2 The composition of the external environment 3 The competitive environment 4 Inside organisations 5 Culture and organisations 6 Organisational behaviour 7 Human resource management 8 Marketing 9 Operations management 10 Finance 11 Managing knowledge and innovation 12 Stakeholders, governance and ethics Glossary Index

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