authors:subjects:- Strategic planning
- Business planning
publishers:ISBN:- 0135013208 (pbk.)
- 9780135013205 (pbk.)
notes:- Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
- Includes bibliographical references and index.
- CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.-- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX
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