Sport and tourism : globalization, mobility and identity /

• Higham, James E. S.
• Hinch, Tom.

• Sports and tourism

• Butterworth-Heinemann,

• 0750686103 (pbk.) :
• 9780750686105 (pbk.) :

• £27.99

• Includes bibliographical references and index.

• Sport tourism development
• Sport marketing
• Sport tourism destinations issues opportunities and analysis
• marketing of sport
• Sports marketing a strategic perspective
• Sport marketing managing the exchange process
• Consumer behaviour in sport and events marketing action
• business of sport management
• Strategic sports event management
• Meeting & event planning for dummies
• Sponsorship for a return on investment
• Human resource management for events managing the event workforce
• Economics AS level and A level
• Marketing plans how to prepare them how to use them
• Event management for tourism cultural business and sporting events
• Strategic sports event management an international approach
• Event risk management and safety
• Sports sponsorship and marketing communications a European perspective
• Events design and experience
• Event studies theory research and policy for planned events
• Management of event operations
• Event management for tourism cultural business and sporting events
• Event marketing how to successfully promote events festivals conventions and expositions
• Marketing communications engagements strategies and practice
• Marketing research
• Doing a successful research project using qualitative or quantitative methods
• Introducing human resource management
• Creating powerful brands in consumer service and industrial markets