Consumer behaviour in sport and events : marketing action /

• Funk, Daniel C.

• Sports -- Marketing
• Sports spectators -- Attitudes.
• Consumer behavior.
• Sports promoters

• Butterworth-Heinemann,

• Sports marketing series

• 0750686669 (pbk.) :
• 9780750686662 (pbk.)

• £26.99

• Includes bibliographical references and index.

• Emotional influences on sport event marketing how spectators emotions can be allocated measured and applied in marketing communication of sport events
• SportBusiness in numbers 2009 10
• Mastering the business of sport sponsorship
• Sponsorship measurement and evaluation
• Global sport sponsorship
• Marketing and football an international perspective
• Sponsorship strategies for maximising the return on inverstment
• Sports mega events social scientific analyses of a global phenomenon
• Sports marketing a strategic perspective
• Sport marketing
• Fundamentals of sport marketing
• Marketing the sports organisation building networks and relationships
• Risk management for meetings and events
• Sport funding and finance
• fundamentals of branding
• Sponsorship for a return on investment
• Marketing research
• Sport management principles and application
• Routledge handbook of sports sponsorship successful strategies
• Sports marketing a strategic perspective
• Developing successful sport marketing plans
• Sport marketing managing the exchange process
• Sport and tourism globalization mobility and identity
• practice of market research an introduction
• marketing of sport
• Strategic sports event management
• stadium architecture for the new global culture
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Special events proven strategies for nonprofit fund raising
• Sports marketing a strategic perspective
• sport business future
• Marketing research an applied orientation
• Stadia a design and development guide
• Fundamentals of sport marketing
• Events and festivals current trends and issues
• Destination marketing an integrated marketing communication approach
• Event management for tourism cultural business and sporting events
• Events design and experience
• ultimate guide to sports marketing
• Case studies in sport marketing
• Developing successful sport sponsorship plans
• Sport in consumer culture
• Special events the roots and wings of celebration
• Cases in sport marketing
• Consuming sport fans sport and culture
• Sports sponsorship and marketing communications a European perspective
• Managing sport facilities and major events
• business of sport management
• Professional event coordination
• Strategic brand management building measuring and managing brand equity
• Human resource management for events managing the event workforce
• Event studies theory research and policy for planned events
• Event management a professional and developmental approach
• Event risk management and safety
• Sport promotion and sales management
• event managers bible the complete guide to planning and organising a voluntary or public event
• Event marketing how to successfully promote events festivals conventions and expositions
• Event entertainment and production
• Event management a professional and developmental approach
• Event management & event tourism
• Marketing plans how to prepare them how to use them
• Marketing strategy and competitive positioning
• Event management for tourism cultural business and sporting events
• Event management & event tourism
• Festival and special event management
• Successful event management a practical handbook
• Festival and events management an international arts and culture perspective
• Innovative marketing communications strategies for the events industry
• Strategic sports event management an international approach
• experience economy work is theatre & every business a stage
• Event sponsorship
• Consumer behavior
• Marketing communications an integrated approach
• Management of event operations
• Events management
• Consumer behaviour a European perspective
• Marketing research
• Consumer behavior and marketing strategy
• Event management for tourism cultural business and sporting events
• Brands and branding
• Consumer behavior
• Events management
• Marketing communications engagements strategies and practice
• Marketing strategy and competitive positioning
• Creating powerful brands in consumer service and industrial markets
• Introducing human resource management
• Applied consumer behaviour
• Research methods for sport studies
• Consumer behaviour a European perspective
• SPSS V18 August 2010 PASW
• Consumer behavior
• International marketing