authors:- Raj, Razaq.
- Walters, Paul.
- Rashid, Tahir.
subjects:- Special events -- Management
publishers:ISBN:- 1412923352 (pbk.)
- 9781412923354 (pbk.)
- 1412923344 (hbk.)
- 9781412923347 (hbk.)
notes:- Includes bibliographical references and index.
- Introduction Types of Events Planning for Festivals, Conferences and Events International and Legal Requirements for Event Organisers Human Resource Management Event Tourism Marketing Process Integrated Marketing Communications and Public Relations Event Sponsorship The Role of the Finance as a Resource The Importance of Fundraising and other Sources of Finance Costing and Pricing Strategies Capital Investment Decisions Event Logistics An Integrated Approach Events Production and Equipment Design Lights and Associated Equipment in Common USAGE in Venues and Events
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