Consumers /

• Arnould, Eric J.
• Price, Linda
• Zinkhan, George M

• Consumer behavior.
• Consumer behavior -- United States.

• McGraw-Hill/Irwin,

• McGraw-Hill/Irwin series in marketing

• 0072537140 : (alk. paper)
• 9780072537147 : (alk. paper)
• 0071214267 (international : alk. paper)
• 9780071214261 (international : alk. paper)

• Includes bibliographical references and indexes.
• Part 1: An Overview of Consumer Behavior 1 Introduction:The World of Consumers 2 The Changing World of Consumption 3 The Meaning and Nature of Culture 4 Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5 Consumer Behaviors and Marketing Strategies 6 Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7 Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15 Consumer Attitudes and Decisions 16 Acquiring Things Part 5: Postacquistion 17 Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse

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