Qualitative research methods for the social sciences /

• Berg, Bruce L. 1954-.

• Social sciences -- Research -- Methodology

• Allyn & Bacon,

• 0205668100 (pbk.)
• 9780205668106 (pbk.)

• Previous ed.: Boston, Mass.; London: Pearson/Allyn and Bacon, 2007.
• Includes bibliographical references and index.
• COMPREHENSIVE TABLE OF CONTENTS Most chapters conclude with "Trying It Out," "Notes," and "References." Preface Chapter 1- Introduction - Quantitative Versus Qualitative Schools of Thought - Use of Triangulation in Research Methodology - Qualitative Strategies: Defining an Orientation - From a Symbolic Interactionist Perspective - Why Use Qualitative Methods? - A Plan of Presentation Chapter 2 - Designing Qualitative Research - Theory and Concepts - Ideas and Theory - Reviewing the Literature - Theory, Reality, and the Social World - Framing Research Problems - Operationalization and Conceptualization - Designing Projects - Data Collection and Organization - Data Storage, Retrieval, and Analysis - Dissemination Chapter 3- Ethical Issues - Research Ethics in Historical Perspective - From Guidelines to Law: Regulations on the Research Process - Institutional Review Boards (IRBs) - Ethical Codes - Some Common Ethical Concerns in Behavioral Research - Covert Versus Overt Researcher Roles - New Areas for Ethical Concern: Cyberspace - Informed Consent and Implied Consent - Confidentiality and Anonymity - Securing the Data - Objectivity and Careful Research Design Chapter 4 - A Dramaturgical Look at Interviewing - Dramaturgy and Interviewing - Types of Interviews - The Interview Schedule - Schedule Development - Communicating Effectively - A Few Common Problems in Question Formulation - Pretesting the Schedule - Long Versus Short Interviews - Telephone Interviews - Computer-Assisted Interviewing - Conducting an Interview: A Natural or an Unnatural Communication? - The Dramaturgical Interview - The Interviewer's Repertoire - Know Your Audience - Analyzing Data Obtained from the Dramaturgical Interview Chapter 5 - Focus Group Interviewing - What Are Focus Group Interviews? - THE MODERATOR'S ROLE - The Evolution of Focus Group Interviews - Advantages and Disadvantages of Focus Group Interviewing - Facilitating Focus Group Dynamics: How Focus Groups Work - The Moderator's Guide - Basic Ingredients in Focus Groups - Analyzing Focus Group Data - Confidentiality and Focus Group Interviews - Recent Trends in Focus Groups: Online Focus Groups - Conclusion Chapter 6- Ethnographic Field Strategies - Accessing a Field Setting: Getting in - Reflectivity and Ethnography - Critical Ethnography - Becoming Invisible - Other Dangers During Ethnographic Research - Watching, Listening, and Learning - Computers and Ethnography - OnLine Ethnography - Analyzing Ethnographic Data - Other Analysis Strategies: Typologies, Sociograms, and Metaphors - Disengaging: Getting Out Chapter 7 - Action Research - The Basics of Action Research - Identifying the Research Question(s) - Gathering the Information to Answer the Question(s) - Analyzing and Interpreting the Information - Sharing the Results with the Participants - When to Use and When Not to Use Action Research - The Action Researcher's Role - Types of Action Research - Photovoice and Action Research - Action Research: A Reiteration Chapter 8 - Unobtrusive Measures in Research - Archival Strategies - Physical Erosion and Accretion: Human Traces as Data Sources Chapter 9 - Historiography and Oral Traditions - What is Historical Research? - Life Histories and Historiography - What are the Sources of Data of Historical Researchers? - Doing Historiography: Tracing Written History as Data - What are Oral Histories? Chapter 10 - Case Studies - The Nature of Case Studies - Theory and Case Studies - The Individual Case Study - Intrinsic, Instrumental, and Collective Case Studies - Case Study Design Types - The Scientific Benefit of Case Studies - Case Studies of Organizations - Case Studies of Communities Chapter 11 - An Introduction to Content Analysis - What is Content Analysis - Analysis of Qualitative Data - Content Analysis as a Technique - Content Analysis: Quantitative or Qualitative? - Communication

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