- McKelvey, Kathryn.
- Munslow, Janine
- Clothing trade -- Forecasting.
- Fashion -- Forecasting.
- 1405140046 (pbk.) :
- 9781405140041 (pbk.) :
people who borrowed this, also borrowed:
- Includes bibliographical references (p. 218) and index.
- Part 1: The Function.What are fashion prediction companies? What services do they provide?.Who are they? Here & There, WGSN, Promostyl, Trend Union, Peclers, Concepts Paris.How do they work?.Who are their customers - from designers to retailers, manufacturers, window dressers?.Employees - designers, graphic designers, freelancers in design and illustration, photographers, weavers, knitters, printers etc.The need to be first!.Part 2: The Process.What is 'direction'?.How they find inspiration for a new seasons themes? - instinct, travel, exhibitions, politics, social conditions, libraries etc.Why 'colour' first and what's involved? Fibre and fabric manufacturers.Market levels catered for using relevant illustration styles.How does the 'look' emerge?.Gathering intelligence - freelance reporters, shops, retailers, freelance photographers.Where trade fairs and international fashion shows fit in.What is consultancy - working with customers to develop and market product.Sampling with directional garments.Part 3: Communicating ideas/Illustration.As a case study (1-3):.1. Developing trend information.2. Generating student's own intelligence material.3. Developing design, for example, for three themes.Up-to-date illustration techniques - intermediate level, using the computer and software such as Adobe PhotoShop and Illustrator (raster and vector graphics) to convincingly promote a trend. Instructions on a variety of achievable effects.Gallery of new generation of styles.Part 4: Promotion.Graphic techniques and achievable effects using the aforementioned software and also page layout software such as Quark Xpress/Adobe InDesign.Simple use of typography, corporate identity, grids?.Contemporary promotional activities/stencil campaigns, work like Bernie Reid, Lizzie Finn, Julie Verhoeven, Deanne Cheuk, but original variations.Gallery of new methods of promotion
University of Huddersfield Library Catalogue