International marketing : strategy and theory /

• Onkvisit, Sak.
• Shaw, John J.

• Export marketing
• Export marketing -- Management

• Routledge,

• 0415772613 (hbk.)
• 9780415772617 (hbk.)
• 0415772621 (pbk.)
• 9780415772624 (pbk.)

• Previous ed.: 2004.
• Includes bibliographical references and index.
• 1. Nature of International Marketing: Challenges and Opportunities, 2. Trade Theories and Economic Cooperation 3. Trade Distortions and Marketing Barriers 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behavior in the International Context: Psychological and Social Dimensions 8. Marketing Research and Information System 9. Foreign Market Entry Strategies 10. Product Strategies: Basic Decisions and Product Planning 11. Product Strategies: Branding and Packaging Decisions 12. Channels of Distribution 13. Physical Distribution and Documentation 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion 15. Promotion Strategies: Advertising 16. Pricing Strategies: Basic Decisions 17. Pricing Strategies: Countertrade and Terms of Sale/Payment 18. Financial Strategies: Financing and Currencies

• Cross cultural marketing theory practice and relevance
• International marketing strategy analysis development and implementation
• Global marketing foreign entry local marketing & global management
• Contemporary strategic marketing
• Global marketing management
• International marketing strategy analysis development and implementation
• Marketing communications interactivity communities and content
• Strategic marketing
• Consumer behaviour a European perspective
• International marketing analysis and strategy
• Global marketing management
• Researching and writing a dissertation an essential guide for business students
• Doing business in emerging markets entry and negotiation strategies
• Innovation management and new product development
• International marketing consuming globally thinking locally
• Entry strategies for international markets
• International logistics and supply chain outsourcing from local to global
• Consumer behavior
• Marketing research an applied approach
• Marketing strategy and competitive positioning
• Supply chain management
• Logistics and supply chain management
• International marketing
• Strategic marketing management planning implementation and control
• International management cross cultural dimensions
• Global marketing strategies
• Organizational behavior
• Strategic marketing planning and control
• Essentials of marketing
• Modeling the supply chain
• Marketing across cultures
• Consumers
• Global marketing strategy
• Marketing communications engagements strategies and practice
• Consumer behavior and marketing strategy
• Strategic management awareness and change
• Consumer behaviour a European perspective
• Human resource management
• Research methods for business students
• International trade new patterns of trade production & investment
• Operations management
• Exploring corporate strategy
• Principles and practice of marketing
• Strategic management