Best practice cases in branding : lessons from the world's strongest brands /

• Keller, Kevin Lane, 1956-

• Brand name products -- Marketing
• Product management

• Pearson Education,

• 013188865X
• 9780131888654

• Includes bibliographical references.

• From brand vision to brand evaluation the strategic process of growing and strengthening brands
• Experience the message how experiential marketing is changing the brand world
• Guerrilla advertising unconventional brand communication
• Marketing research
• rise of brands
• Marketing strategy the difference between marketing and markets
• retailing reader
• fall of advertising and the rise of PR
• Effective decision making
• Brands and branding
• Strategic brand management building measuring and managing brand equity
• Strategic brand management building measuring and managing brand equality
• business students handbook learning skills for study and employment
• Sports marketing a strategic perspective
• Handbook of mixed methods in social & behavioral research
• Brands and branding
• Foundations of marketing
• Public relations in practice
• News public relations and power
• Global brand strategy unlocking brand potential across countries cultures and markets
• Celebrity sells
• Brand management a theoretical and practical approach
• Online public relations
• Consumer behavior
• Creating powerful brands in consumer service and industrial markets
• Sports sponsorship and marketing communications a European perspective
• Branding in action cases and strategies for profitable brand management
• Marketing strategy and competitive positioning
• Research methods for business students
• Project management planning and control techniques
• Consumer behavior
• Retail marketing management
• Effective media relations how to get results
• Doing your dissertation in business and management the reality of researching and writing
• Tourism in the twenty first century reflections on experience
• Marketing communications engagements strategies and practice
• Branding across borders a guide to global brand marketing
• Planning and managing public relations campaigns
• Consumer behavior and marketing strategy
• Cultures consequences comparing values behaviors institutions and organizations across nations
• Principles of direct and database marketing a digital orientation
• Strategic market management
• Understanding the consumer a psychological approach
• Relationship marketing creating stakeholder value
• Consumer behaviour a European perspective
• Marketing research an applied approach
• Research design qualitative quantitative and mixed methods approaches
• Principles of retailing
• International marketing
• Operations management
• Global logistics and supply chain management
• Consumer behavior in fashion
• Retailing management
• Consumer behavior buying having and being
• handbook for teaching and learning in higher education enhancing academic practice
• Consumer behavior
• Consumer psychology for marketing
• strategy process concepts contexts cases
• Leadership theory and practice
• How to do a research project a guide for undergraduate students
• Office 2007 Enterprise
• Marketing communications an integrated approach
• International retailing trends and strategies
• Principles of marketing
• Advertising
• Research methods for business students
• Marketing management
• Strategic marketing planning and control
• Researching business and management
• European business
• Audiences a sociological theory of performance and imagination
• Business research a practical guide for undergraduate and postgraduate students
• Integrated marketing communications the holistic approach
• essence of operations management
• Managing the global supply chain
• Accounting and finance for non specialists
• media students book
• Marketing research
• Marketing management and strategy
• European business policy challenges for the new commercial environment
• Business research methods
• Microeconomics
• Economics
• Operations management a supply chain approach
• SPSS V18 August 2010 PASW
• Teaching for quality learning at university what the student does
• Public relations an introduction
• Operations management for MBAs
• Essentials of marketing
• Applied consumer behaviour
• Consumers
• Marketing management
• Accounting for non specialists
• Economics a students guide
• good research guide for small scale social research projects
• Doing a literature review releasing the social science research imagination
• Consumer behaviour a European perspective
• Accounting for non accounting students
• Strategy analysis and practice