Fundamentals of modern marketing /
Cundiff, Edward W.
Still, Richard R.
Govoni, Norman A. P. 1938-
Previous ed., 1980.
people who borrowed this, also borrowed:
Competitive marketing a strategic approach
Consumer behavior and marketing action
Strategic business marketing
Strategic marketing communications new ways to build and integrate communications
Marketing management analysis planning implementation and control
University of Huddersfield Library Catalogue