Fundamentals of modern marketing /

• Cundiff, Edward W.
• Still, Richard R.
• Govoni, Norman A. P. 1938-

• Marketing

• Prentice-Hall International,

• 0133414396

• Previous ed., 1980.

• Competitive marketing a strategic approach
• Marketing communications
• Consumer behavior and marketing action
• Strategic business marketing
• Strategic marketing communications new ways to build and integrate communications
• Marketing management analysis planning implementation and control
• Consumer behavior
• Marketing