Evaluating public relations : a best practice guide to public relations planning, research & evaluation /

• Watson, Tom, 1950-
• Noble, Paul, 1955-

• Public relations -- Evaluation.
• Public relations -- Evaluation

• Kogan Page,

• PR in practice series

• 0749449799 (pbk.) :
• 9780749449797 (pbk.) :

• £17.99

• Includes bibliographical references (p. [244]-250) and index.

• Its not just PR public relations in society
• Public relations and the social web how to use social media and web 2 0 in communications
• PR techniques that work
• Public relations concepts practice and critique
• public relations handbook
• Excellence in public relations and communication management
• Managing public relations
• Public television in the digital era technological challenges and new strategies for Europe
• Television and the public interest vulnerable values in west European broadcasting
• Law for journalists
• Exploring public relations
• Understanding journalism
• Public relations strategy
• Public relations in practice
• Public relations contemporary issues and techniques
• new media monopoly
• Planning and managing public relations campaigns
• Online public relations
• Information age journalism journalism in an international context
• introduction to journalism
• Creativity in public relations
• Public relations practices managerial case studies and problems
• Effective media relations how to get results
• McNaes essential law for journalists
• Big brother reality TV in the twenty first century
• Media ownership the economics and politics of convergence and concentration in the UK and European media
• Reporting for journalists
• This is PR the realities of public relations
• cultural industries
• Journalism ethics and regulation
• Journalism principles and practice
• British television policy a reader
• Mastering public relations
• Newspaper journalism a practical introduction
• All about public relations how to build business success on good communications
• Ethnography
• European media studies
• Celebrity sells
• introductory history of British broadcasting
• Ethics & journalism
• Public relations an introduction
• practice of public relations
• sociology of journalism
• Public relations a practical guide to the basics
• Public relations principles and practice
• Media and society critical perspectives