authors:subjects:publishers:ISBN:- 1405139536 (pbk.) :
- 9781405139533 (pbk.) :
description:notes:- Previous ed.: 2002.
- Includes bibliographical references and index.
- Part A: Understanding Fashion Marketing - An introduction to fashion marketing; The fashion market and the marketing environment; Part B: Understanding and Researching the Fashion Purchaser - The fashion consumer and organizational buyer; Fashion marketing research; Part C: Target Marketing and Managing the Fashion Marketing Mix - Segmentation and the marketing mix; Designing and marketing fashion products; Pricing garments and fashion services; Fashion distribution; Fashion marketing communication; Fashion marketing planning; Glossary of fashion marketing terms
people who borrowed this, also borrowed:
University of Huddersfield Library Catalogue