- 1405139536 (pbk.) :
- 9781405139533 (pbk.) :
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- Previous ed.: 2002.
- Includes bibliographical references and index.
- Part A: Understanding Fashion Marketing - An introduction to fashion marketing; The fashion market and the marketing environment; Part B: Understanding and Researching the Fashion Purchaser - The fashion consumer and organizational buyer; Fashion marketing research; Part C: Target Marketing and Managing the Fashion Marketing Mix - Segmentation and the marketing mix; Designing and marketing fashion products; Pricing garments and fashion services; Fashion distribution; Fashion marketing communication; Fashion marketing planning; Glossary of fashion marketing terms
University of Huddersfield Library Catalogue