- Dawson, John A.
- Findlay, A. M.
- Sparks, Leigh
- 0415356393 (pbk.) :
- 9780415356398 (pbk.) :
- 0415356385 (hbk.) :
- 9780415356381 (hbk.) :
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- Includes bibliographical references and index.
- Part 1 Consumers and shoppers 1. Introduction 2. Parasuraman, A. Valarie A. Zeithaml and Leonard L. Berry. SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality 3. John Sherry. The soul of the company store, Nike Town, Chicago and the emplaced landscape 4. Stephen Arnold, Jay Handelman and Douglas Tigert. The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town) Part 2 Retail branding and marketing 1. Introduction 2. Jean-Noel Kapferer. Beyond positioning: retailer's identity, p167-175 of "Strategies for Retailer Growth -- Retailing Mix" 3. Dhar S K and Hoch S J. Why store brand penetration varies by retailer, Marketing Science, 1997, 16: 208-227 4. Steve Burt. The strategic role of brands in British grocery retailing 5. Stephen Arnold, Robert Kozinets and Jay Handelman. Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart flyers Part 3 Merchandising and buying 1. Introduction 2. Peter McGoldrick and Erica Betts. The strategy of the retail 'sale': typology, review and synthesis 3. John A. Dawson and Susan A. Shaw. The move to administered vertical marketing systems by British retailers Part 4 Retail strategy, power and policy 1. Introduction 2. Steve Burt and Leigh Sparks. Power and competition in the UK retail grocery market 3. Paul Dobson and Michael Waterson. Retailer power: recent developments and policy implications Part 5 International retailing 1. Introduction 2. Walter J Salmon and Andre Tordjman. The internationalisation of retailing 3. John A. Dawson. The internationalization of retail operations 4. Arieh Goldman. The transfer of retail formats into developing countries: the example of China 5. Neil Wrigley and Andrew Currah. The stresses of retail internationalisation: Lessons from Royal Ahold's experience in Latin America Conclusion
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