The intimate supply chain : leveraging the supply chain to manage the customer experience /

• Ross, David Frederick, 1948-

• Business logistics
• Customer relations

• CRC,

• Series on resource management

• 1420064975 (hbk.) :
• 9781420064971 (hbk.) :

• £41.99

• Includes bibliographical references and index.
• The Revolution in Customer Management: Becoming Intimate with Today's Customer. Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century. The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy. Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy. The Evolving Supply Chain: From Logistics to the Lean Supply Chain. The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage Risk. The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience. Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today's Customer. Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains. Afterword. Index.

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