Media communication : an introduction to theory and process /

• Watson, James, 1936-

• Mass media.

• Palgrave Macmillan,

• 0230535496 (pbk.) :
• 9780230535497 (pbk.)

• £21.99

• Previous ed.: 2003.
• Includes bibliographical references and index.
• Introduction: Studying Media; Setting the Scene: Media in context; The Language of Study; The Audience for Media: Perspectives on Use and Response; Media in Society: Purpose and Performance; The News: Gates, Agendas and Values; Narrative: The Media as Storytellers; The Practice of Media: Pressures and constraints; The Global Area: Issues of dominance and control; Network Communication: Interactivity, Surveillance and Virtual Reality; Research as Exploration and Development; In Summary: Media in a new century; Concluding Remarks.

• Western media systems
• Local journalism and local media making the local news
• new media monopoly
• News and journalism in the UK
• Media society industries images and audiences
• Law for journalists
• politics of media policy
• Media ownership the economics and politics of convergence and concentration in the UK and European media
• business of media corporate media and the public interest
• Journalism ethics and regulation
• Media effects advances in theory and research
• European media studies
• media students book
• Key concepts in journalism studies
• Journalism principles and practice
• Media power a sociological introduction
• Ethics & journalism
• Media and society critical perspectives
• Culture society and the media
• Culture and identity
• Media ethics and self regulation
• Real world research a resource for social scientists and practitioner researchers