Economics, strategy and the firm /

• Cashian, Paul

• Strategic planning
• Business planning.

• Palgrave Macmillan,

• 0333992962 (hbk.)
• 9780333992968 (hbk.)
• 0333992970 (pbk.)
• 9780333992975 (pbk.)

• Includes bibliographical references and index.
• Economics, Strategy and the Firm - The Economist's Firm - Extensions of the Economist's Model of the Firm - Costs, Revenues and Profit - Transaction Costs - Management Costs - Resource Based Theory of the Firm - Game Theory and the Behaviour of Firms - Firms and Competitive Behaviour - Firms and Cooperative Behaviour - Environmental Analysis - The Economist's Perspective - Environmental Analysis - The Strategist's Perspective - Competition Policy - Competition Policy in Action -

• European Union economics and policies
• Managerial economics an analysis of business issues
• European business
• Purchasing and supply chain management
• Organisational behaviour and analysis an integrated approach
• enlarged European Union
• Accounting
• European economic integration
• Managing change in organizations
• Microeconomics
• Operations management
• Strategy analysis and practice
• Exploring corporate strategy
• International trade new patterns of trade production & investment
• Research methods for business students
• Principles of marketing
• Operations management
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
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