Gaining and sustaining competitive advantage /

• Barney, Jay B.

• Industrial management
• Strategic planning
• Competition

• Prentice Hall,

• 0131579614 (pbk)
• 9780131579613 (pbk)

• "Pearson International edition"--Cover.
• Includes bibliographical references and index.
• PART I The Logic of Strategic Analysis Chapter 1 Introduction: What is Strategy? Chapter 2 Firm Performance and Competitive Advantage Chapter 3 Evaluating Environmental Threats Chapter 4 Evaluating Environmental Opportunities PART II Business Strategies Chapter 5 Evaluating Firm Strengths and Weaknesses: The Resource-based View Chapter 6 Cost Leadership Chapter 7 Product Differentiation Chapter 8 Flexibility: Real Options Analysis Under Risk and Uncertainty Chapter 9 Tacit Collusion: Cooperation to Reduce Competition PART III Corporate Strategies Chapter 10 Vertical Integration Strategies Chapter 11 Diversification Strategies Chapter 12 Implementing Corporate Diversification Chapter 13 Cooperative Strategies: Strategic Alliances Chapter 14 Merger and Acquisition Strategies Chapter 15 International Strategies

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