- Pitts, Brenda G.
- Stotlar, David Kent, 1952-
- Fitness Information Technology,
- 1885693788 (hbk.) :
- 9781885693785 (hbk.) :
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- Previous ed.: 2002.
- Includes bibliographical references (p. 327-336) and index.
- The Sport Business Industry; The Global Market for the Sport Industry; Sport Marketing Theory; Sport Marketing Research; Segmentation, Targeting, and Positioning in Sport Business; Marketing Information Systems; The Marketing Mix and the Sporting Industry; The Product in the Sport Industry; Pricing Strategies for the Sport Industry; Marketing Channels and Distribution Decisions in the Sport Business Industry; Promotion in the Sport Industry; Media Relations in Sport; Marketing Through Endorsements and Sponsorships; Using Licensing and Logos in the Sport Industry.
University of Huddersfield Library Catalogue