International marketing strategy : analysis, development and implementation.

• Doole, Isobel.
• Lowe, Robin, 1945-

• Export marketing -- Management
• Export marketing -- Management

• South-Western Cengage Learning,

• 1844807630 (pbk.)
• 9781844807635 (pbk.)

• Previous ed.: 2004.
• Includes bibliographical references and index.

• International marketing strategy and theory
• Global marketing management
• Global marketing foreign entry local marketing and global management
• Marketing communications interactivity communities and content
• Service operations management improving service delivery
• Competitive advantage creating and sustaining superior performance
• International marketing analysis and strategy
• Marketing research an applied approach
• International marketing strategy
• Essentials of marketing research
• internationalization of the firm
• business environment
• Marketing research an applied approach
• Research methods for business a skill building approach
• International management theories and practices
• Flexible working practices techniques and innovations
• Global marketing strategies
• International marketing
• International marketing
• Consumer behavior
• Research methods for business students
• Global marketing strategy
• Marketing communications engagements strategies and practice
• Consumer behaviour a European perspective
• Economics a students guide
• Marketing research
• Consumer behavior and marketing strategy
• Research methods for business students
• Consumer behavior buying having and being
• Consumer behaviour a European perspective
• Strategic management awareness and change
• Management and organisational behaviour
• Marketing strategy and competitive positioning
• Operations management
• Research methods for business students
• International trade new patterns of trade production & investment
• Strategic management
• Research methods for business students
• Operations management
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Strategic management an analytical introduction
• Real world research a resource for social scientists and practitioner researchers