- Peter, J. Paul.
- Olson, Jerry C. 1944-
people who borrowed this, also borrowed:
- Includes bibliographical references and index.
- The Role of Marketing in Developing Successful Business Strategies 1 The Marketing Management Process 2 The Marketing Implication of Corporate and Business Strategies Market Opportunity Analysis 3 Understanding Market Opportunities 4 Understanding Consumer Buying Behavior 5 Understanding Organizational Markets and Buying Behavior 6 Measuring Market Opportunities: Forecasting and Market Knowledge 7 Targeting Attractive Market Segments 8 Differentiation and Positioning Developing Strategic Marketing Programs 9 Business Strategies: A Foundation for Marketing Program Decisions 10 Product Decisions 11 Pricing Decisions 12 Distribution Channel Decisions 13 Integrated Promotion Decisions Strategic Marketing Programs for Selected Situations 14 Marketing Strategies for the New Economy 15 Strategies for New and Growing Markets 16 Strategic Choices for Mature and Declining Markets Implementing and Controlling Marketing Programs 17 Organizing and Planning Effective Implementation 18 Measuring and Delivering Marketing Performance
University of Huddersfield Library Catalogue