- Wheelen, Thomas L.
- Hunger, J. David, 1941-
- Strategic planning
- Business planning.
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- Includes bibliographical references and index.
- PART ONE Introduction to Strategic Management and Business Policy Chapter 1 Basic Concepts in Strategic Management Chapter 2 Corporate Governance Chapter 3 Ethics and Social Responsibility in Strategic Management PART TWO Scanning the Environment Chapter 4 Environmental Scanning and Industry Analysis Chapter 5 Internal Scanning: Organizational Analysis PART THREE Strategy Formulation Chapter 6 Strategy Formulation: Situation Analysis and Business Strategy Chapter 7 Strategy Formulation: Corporate Strategy Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice PART FOUR Strategy Implementation and Control Chapter 9 Strategy Implementation: Organizing for Action Chapter 10 Strategy Implementation: Staffing and Directing Chapter 11 Evaluation and Control PART FIVE Other Strategic Issues Chapter 12 Strategic Issues in Managing Technology and Innovation Chapter 13 Strategic Issues in Entrepreneurial Ventures and Small Businesses Chapter 14 Strategic Issues in Not-For-Profit Organizations PART SIX Introduction to Case Analysis Chapter 15 Suggestions for Case Analysis PART SEVEN Cases in Strategic Management Section A Corporate Governance, Social Responsibility, and Executive Leadership Case 1 The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility Case 2 The Wallace Group Case 3 New! Boeing Fires Its CEO Section B Ethics and Social Responsibility Case 4 The Audit Case 5 New! Everyone Does It Section C International Issues in Strategic Management Case 6 GlaxoSmithKline's Retaliation Against Cross-Border Sales of Prescription Drugs Case 7 Starbucks' International Operations Case 8 Turkcell: The Only Turk on Wall Street Case 9 Guajilote Cooperativo Forestal: Honduras Section D General Issues in Strategic Management Industry One: Information Technology Case 10 New! Apple Computer and Steve Jobs (2006): Pixar and Walt Disney Company Case 11 New! McAfee 2005: Anti-virus and Anti-spyware Industry Two: Internet Companies Case 12 eBay Inc. Case 13 Amazon.com: An E-Commerce Retailer Case 14 New! Google: An Internet Search Service Company Case 15 AOL Time Warner Inc. - A Bad Idea from the Start? Industry Three: Recreation and Transportation Case 16 New! Harley-Davidson, Inc., 2006 Case 17 JetBlue Airlines' Success Story Case 18 New! Carnival Corporation plc (2006): 12 Distinct Brands Serving 7 Continents Industry Four: Mass Merchandising Case 19 New! Wal-Mart Stores, Inc.: Under Attack (2006) Case 20 New! The Home Depot, Inc. (2006): Executive Leadership Industry Five: Specialty Retailers Case 21 Gap Inc.: A Specialty Apparel Retailer Case 22 Tiffany & Co.: A Specialty Fine Jewelry Retailer Industry Six: Entrepreneurial Ventures Case 23 Oprah Winfrey - The Story of an Entrepreneur Case 24 Inner-City Paint Corporation (Revised) Industry Seven: Manufacturing Case 25 New! Hasbro, Inc. Case 26 New! The Haier Group: U.S. Expansion Case 27 New! Invacare Corporation 2004 Case 28 The Carey Plant Industry Eight: Beverage/Food Case 29 New! Hershey Foods Company: Board of Directors and Stakeholders Conflict Over Sale Case 30 Panera Bread Company: Rising Fortunes? Case 31 New! Whole Foods Market (2005): Will There Be Enough Organic Food to Satisfy a Growing Demand? Case 32 New! Church & Dwight Builds a Corporate Profile Section D: Issues in Not-For-Profit Organizations Case 33 A.W.A.R.E.: Always Wanted A Riding Experience Section E: Mini-Cases Case 34 New! Intel Corporation Case 35 AirTran Holdings, Inc. Case 36 Boise Cascade/Office Max Case 37 New! Dell, Inc. Case 38 New! Six Flags Case 39 H. J. Heinz Company Case 40 Lowe's Companies, Inc. Case 41 Nike, Inc. Case 42 Outback Steakhouse, Inc. Case 43 New! Movie Gallery, Inc. ADDITIONAL MINI-CASES AVAILABLE ON THE COMPANION WEB SITE AT WWW. PRENHALL.COM/WHEELEN Web Case 1 Eli Lily & Company Web Case 2 T
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