Business research methods /

• Cooper, Donald R.
• Schindler, Pamela S

• Business -- Research
• Business -- Methodology.

• McGraw-Hill/Irwin,

• 0071263330 (pbk.)
• 9780071263337 (pbk.)

• Accompanied by CD-ROM in pocket.
• Includes bibliographical references and indexes.
• Part I: Introduction to Business Research 1. Research in Business 2. Ethics in Business Research 3. Thinking Like a Researcher 4. The Research Process: An Overview 5. Clarifying the Research Question through Secondary Data and Exploration Appendix 5A: Bibliographic Database Searches Appendix 5B: Advanced Searches Part II: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Surveys 10. Experiments Appendix 10A: Complex Experimental Designs Appendix 10B: Test Markets Part III: The Sources and Collection of Data 11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments Appendix 13A: Crafting Effective Measurement Questions Appendix 13B: Pretesting Options and Discoveries 14. Sampling Appendix 14A: Determining Sample Size Part IV: Insights from Findings: Analysis and Presentation of Data 15. Data Preparation and Description Appendix 15A: Describing Data Statistically 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Oral and Written Reports Case Abstracts Appendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings Glossary of Key Terms
• Accompanied by CD-Rom in pocket.

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