- Environmental management
- Environmental responsibility
- Social responsibility of business
- 023050003X (hbk) :
- 9780230500037 (hbk)
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- Previous ed.: New York: St. Martin's; Basingtoke: Macmillan, 2000.
- Includes index.
- PART 1: GREEN ISSUES - The Rise of Environmental Consciousness - The Impact of Green Issues on Organisations - PART 2: THE CONTEXT OF GREEN ISSUES - The Greening of Modern Democracies - Stakeholders: Some Real Definitions - The Role of the Media - PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES - Research Comes First - Communications Mechanisms - Who to Communicate With - Third Party Advocacy - Green Credentials Help in a Crisis - PART 4: THE FUTURE - Evaluation of Green Communications - Green Issues and Marketing - The Future of Green Issues Communication
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