Global marketing management /

• Kotabe, Masaaki.
• Helsen, Kristiaan

• Export marketing -- Management
• International business enterprises -- Management.

• John Wiley & Sons,

• 0471755273 (pbk. : alk. paper)
• 9780471755272 (pbk. : alk. paper)

• Includes password to Global marketing management system online.
• Includes bibliographical references and index.
• 1. Globalization Imperative. 2. Economic Environment. 3. Financial Environment. 4. Global Cultural Environment and Buyer Behavior. 5. Political and Legal Environments. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Strategies. 10. Global Sourcing Strategy. 11. Global Product Policy Decisions I: Developing New Products for Global Markets. 12. Global Product Policy Decisions II: Marketing Products and Services. 13. Global Pricing. 14. Communicating with the World Consumer. 15. Sales Management. 16. Global Logistics and Distribution. 17. Export and Import Management. 18. Planning, Organization, and Control of Global Marketing Operations. 19. Global Marketing and the Internet. Cases. Index.

• Global marketing
• International marketing strategy analysis development and implementation
• Managing global supply chains compliance security and dealing with terrorism
• Global marketing strategies
• International marketing strategy and theory
• Business ethics decision making for personal integrity and social responsibility
• Global marketing a market responsive approach
• Export practice and management
• Entry and market contestability n international comparison
• Consumer behaviour a European perspective
• Marketing strategies a contemporary approach
• Warehouse management automation and organisation of warehouse and order picking systems
• Global marketing foreign entry local marketing & global management
• International marketing reader
• handbook of international trade a guide to the principles and practice of export
• Culture and positioning as determinants of strategy personality and the business organization
• Global marketing management changes challenges and new strategies
• International marketing consuming globally thinking locally
• Entry strategies for international markets
• Marketing communications a European perspective
• International marketing analysis and strategy
• Essentials of marketing
• Managing green issues
• International marketing strategy analysis development and implementation
• International marketing
• Global marketing management
• Hospitality strategic management concepts and cases
• economics of the European Union policy and analysis
• Strategic marketing creating competitive advantage
• Marketing research an applied approach
• Consumer behavior and marketing strategy
• Consumer behaviour a European perspective
• Corporate cultures and global brands
• Doing business in emerging markets entry and negotiation strategies
• Environmental management for hotels a students handbook
• Integrated advertising promotion and marketing communications
• Marketing research an international approach
• International marketing strategy
• Essentials of marketing research
• Purchasing and supply chain management
• International marketing research
• Global marketing strategies
• Consumer behavior building marketing strategy
• Global marketing foreign entry local marketing and global management
• Hospitality management an introduction
• Introduction to the hospitality industry
• Strategic marketing management planning implementation and control
• Managing exports navigating the complex rules controls barriers and laws
• Marketing strategies for competitive advantage
• Consumer behavior
• International logistics and supply chain outsourcing from local to global
• Strategic brand management building measuring and managing brand equity
• Mastering international trade
• Gaining and sustaining competitive advantage
• Marketing strategy and management
• International business ethics challenges and approaches
• Innovation management and new product development
• Strategic marketing
• Competitive advantage creating and sustaining superior performance
• Marketing strategy and competitive positioning
• Export practice and management
• Branding across borders a guide to global brand marketing
• supply chain managers problem solver maximizing the value of collaboration and technology
• Global logistics management a competitive advantage for the 21st century
• Buyer attitudes and brand choice behavior
• Consumer behavior buying having and being
• International business
• International management managing across borders and cultures
• Global brand strategy unlocking brand potential across countries cultures and markets
• business environment
• Marketing
• Global airlines competition in a transnational industry
• Strategic management and business policy concepts and cases
• Just in time manufacture
• Researching tourist satisfaction issues concepts problems
• Global logistics and supply chain management
• Consumer behaviour a European perspective
• Marketing financial services
• International marketing
• Strategy in practice
• International marketing
• Living supply chains how to mobilize the enterprise around delivering what your customers want
• Marketing communications engagements strategies and practice
• Marketing research an applied approach
• Handbook of international trade
• Consumer behavior
• Marketing research an applied approach
• Consumer behavior and managerial decision making
• Managing the global supply chain
• international business environment global and local marketplaces in a changing world
• Research methods for business a skill building approach
• International marketing and export management
• Strategic management concepts and cases
• Marketing research
• business environment challenges and changes
• Transport and tourism
• Introduction to management