authors:subjects:publishers:ISBN:notes:- Includes bibliographical references and index.
- Preface Chapter 1 Introducing the Concepts Chapter 2 The Context of Managing Strategically Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis Chapter 5 Functional Strategies Chapter 6 Competitive Strategies Chapter 7 Corporate Strategies Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit Appendix 1 Case Analysis How-To Appendix 2 Cases Index
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