Ambush marketing : a practical guide to protecting the brand of a sporting event /

• Johnson, Phillip.

• Marketing -- Law and legislation.
• Sports - Marketing
• Sports - economic aspects
• Sports administration
• Sports sponsorship

• Sweet & Maxwell,

• EIPR practice series ; bk. 1, 2007

• 1847033946 (pbk.)
• 9781847033949 (pbk.)

• Includes bibliographical references and index.

• Sponsorship strategies for maximising the return on inverstment
• Sport marketing
• Sports marketing a strategic perspective
• Fundamentals of sport marketing
• Developing successful sport marketing plans
• Routledge handbook of sports sponsorship successful strategies
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Case studies in sport marketing
• Sponsorship for a return on investment
• Sport marketing managing the exchange process
• business of sport management
• Fundamentals of sport marketing
• Sports marketing a strategic perspective
• Sports sponsorship and marketing communications a European perspective
• marketing of sport
• Planning and managing public relations campaigns
• Business research methods
• Marketing communications engagements strategies and practice
• Business research methods
• Consumer behavior and marketing strategy
• Exploring corporate strategy