- Soccer -- Social aspects
- Soccer -- Marketing
- 0750682043 (pbk.) :
- 9780750682046 (pbk.) :
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- Includes bibliographies and index.
- Part one: the marketing of football in Europe; a)The general situation of soccer marketing in Europe; Chapter 1: Building global sports brands: An analysis of key success factors in marketing the UEFA Champions League by Simon Chadwick and Matthew Holt; Chapter 2: Journalism An instrument to promote TV-sports rights? by Knut Helland and Harry Arne Solberg; b) The situation on the Big 5 market; Chapter 3: The Role of Management control in French Footballs Regulation - a unique model that can be exported? by Michel Desbordes; Chapter 4: Co-marketing : a new challenge for soccer managers by Sergio Cherubini; Chapter 5: Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers by Paolo Guenzi; Chapter 6: A New Paradigm for Sport Management Applied to the German Soccer Market by Herbert Woratschek, Guido Schafmeister and Tim Strobel; Chapter 7: Marketing Management in a socially very complex Club: Barcelona F.C. by Jaime Gil-Lafuente; c) Is there a place for small countries on the European soccer market?; Chapter 8: Efficiency and Sponsorship in Portuguese Premier League Football by Carlos Pestana Barros, Catarina de Barros and Abel Santos; Chapter 9: Marketing soccer in the Republic of Ireland by Anne Bourke; Chapter 10: Marketing and football : the case of Finland with the All Stars Programme by Kari Puronaho and Timo Huttunen; Part two : the development of a marketing dedicated to football in the rest of the world: do clubs and leagues follow the European example?; Chapter 11: The Football Business in Brazil - The original example Atletico PR by Amir Somoggi; Chapter 12: Football Business in Japan by Yoshinori Okubo; Chapter 13: Marketing Professional Soccer in the United States: The Successes and Failures of MLS & WUSA by Richard M. Southall and Mark S. Nagel; Chapter 14: Marketing of Professional Soccer (Football) in the US: Some Lessons to Be Learned by Frank Pons and Stephen Standifird; Chapter 15: The beginning of a new beginning? How to grow soccer in Canada A look at the federation and one club by Andre Richelieu; Chapter 16: Marketing in Argentine Soccer: X-ray of its incidence by Santiago Ramallo and Francisco Aguiar; Chapter 17: Sponsorship Marketing and Professional Football: The Case of Korea by Dae Ryun Chang; Index.
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