The rise of brands /

• Moor, Liz.

• Brand name products -- History.
• Branding (Marketing)
• Brand name products -- Social aspects.

• Berg,

• 1845203844 (pbk.) :
• 9781845203849 (pbk.)
• 1845203836 (hbk.) :
• 9781845203832 (hbk.)

• £16.99
• £55.00

• Includes bibliographical references (p. 163-174) and index.
• 1. Introduction: The Rise of Brands 2. The Brand in History 3. Brands, Culture and Economy 4. Branded Spaces 5. Intellectual and Other Forms of Property 6. National Brands and Global Brands Conclusion

• From brand vision to brand evaluation the strategic process of growing and strengthening brands
• Branding @ the digital age
• Wally Olins on brand
• Strategic brand management building measuring and managing brand equity
• Best practice cases in branding lessons from the worlds strongest brands
• Brands and branding
• Brand management a theoretical and practical approach
• media students book
• Strategic brand management building measuring and managing brand equity
• Public relations practices managerial case studies and problems
• reality of global brands cases and strategies for successful management of international brands
• Branding in action cases and strategies for profitable brand management
• Celebrity sells
• Creating powerful brands in consumer service and industrial markets
• Consumers
• Sociology work and industry
• Principles of marketing
• Operations management
• Real world research a resource for social scientists and practitioner researchers