Routledge handbook of sports sponsorship : successful strategies /

• Ferrand, Alain.
• Torrigiani, Luiggino, 1962-
• Camps, Andreu.

• Sports sponsorship -- Management.
• Sports sponsorship -- Law and legislation.
• Sports sponsorship
• Hosting of sporting events -- Planning.

• Routledge,

• 0415401119 (pbk.) :
• 9780415401111 (pbk.)
• 0415401100 (hbk.) :
• 9780415401104 (hbk.)

• 30.00
• 80.00

• Includes index.
• Bibliography: p. 266-270.
• Introduction 1. Sponsorship Management Principles 2. Legal Approach to Sporting Events 3. Strategic and Operationial Sponsorship Implementation 4. Contracts Associated with Events 5. Case Study: "Perrier Fluo Beach Volleyball Experience" Conclusion Appendices: Sponsorship Contract, Broadcasting Contract, Licensing Contract Notes References
• Translated from the French.

• Sponsorship strategies for maximising the return on inverstment
• Team sports marketing
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Sponsorship measurement and evaluation
• Strategic sport communication
• Sport funding and finance
• Ambush marketing a practical guide to protecting the brand of a sporting event
• Fundamentals of sport marketing
• Marketing the sports organisation building networks and relationships
• Sports marketing a strategic perspective
• Sports publicity a practical approach
• Mastering the business of sport sponsorship
• Made possible by succeeding with sponsorship
• Sport and the media managing the nexus
• Sport public relations managing organizational communication
• Sport marketing
• sports event management and marketing playbook
• Marketing research
• Sponsorship for a return on investment
• Developing successful sport sponsorship plans
• Consumer behaviour in sport and events marketing action
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Marketing research an applied orientation
• marketing of sport
• Olympic cities city agendas planning and the worlds games 1896 2012
• Sports sponsorship and marketing communications a European perspective
• Sports marketing a strategic perspective
• Fundamentals of sport marketing
• economics of staging the Olympics a comparison of the Games 1972 2008
• Human resource management for events managing the event workforce
• business of sport management
• Strategic sports event management
• Olympic tourism
• Sports marketing a strategic perspective
• Sport in consumer culture
• Consuming sport fans sport and culture
• Strategic sports event management an international approach
• Managing sport facilities and major events
• Olympic games explained a student guide to the evolution of the modern Olympic games
• Events and festivals education impacts and experiences
• Sport promotion and sales management
• Professional event coordination
• Event sponsorship
• event managers bible how to plan and deliver an event
• Festival and special event management
• Strategic brand management building measuring and managing brand equity
• Event management a professional and developmental approach
• Corporate event project management
• Event risk management and safety
• Innovative marketing communications strategies for the events industry
• Event management for tourism cultural business and sporting events
• experience economy work is theatre & every business a stage
• Events management
• Consumer behaviour a European perspective
• Festival and events management an international arts and culture perspective
• Marketing strategy and competitive positioning
• Event studies theory research and policy for planned events
• Event management & event tourism
• Events design and experience
• Events management
• Planning and managing public relations campaigns
• Marketing communications engagements strategies and practice
• Marketing research
• Public relations a practical guide to the basics
• Consumer behavior and marketing strategy
• Consumer behavior buying having and being
• Consumer behavior
• Marketing communications contexts strategies and applications
• Strategic marketing
• Successful event management a practical handbook
• International marketing
• Research methods for business students
• Principles of marketing
• Project management
• Public relations principles and practice
• Creating powerful brands in consumer service and industrial markets
• Business research methods
• Research methods for business students