- Ferrand, Alain.
- Torrigiani, Luiggino, 1962-
- Camps, Andreu.
- Sports sponsorship -- Management.
- Sports sponsorship -- Law and legislation.
- Sports sponsorship
- Hosting of sporting events -- Planning.
- 0415401119 (pbk.) :
- 9780415401111 (pbk.)
- 0415401100 (hbk.) :
- 9780415401104 (hbk.)
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- Includes index.
- Bibliography: p. 266-270.
- Introduction 1. Sponsorship Management Principles 2. Legal Approach to Sporting Events 3. Strategic and Operationial Sponsorship Implementation 4. Contracts Associated with Events 5. Case Study: "Perrier Fluo Beach Volleyball Experience" Conclusion Appendices: Sponsorship Contract, Broadcasting Contract, Licensing Contract Notes References
- Translated from the French.
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