authors:- Diamond, Jay.
- Pintel, Gerald.
subjects:publishers:ISBN:- 013159236X (pbk.) :
- 9780131592360 (pbk.) :
description:notes:- Previous ed.: 2005.
- Includes index.
- Formerly CIP.
- Table of Contents SECTION ONE: INTRODUCTION TO RETAIL BUYING 1. The Buyer's Role 2. Buying for Traditional Retail Organizations 3. Buying for Discount Operations 4. Buying for Off-Price Retail Operations 5. Buying for Off-Site Retail Operations 6. The Market Specialists and How They Service Retailers SECTION TWO: PLANNING THE PURCHASE 7. Consumer Analysis 8. Multiculturalism: Assessing Needs of America's Major Ethnicities 9. What to Buy 10. How Much to Buy 11. Merchandise Sourcing and Timing the Purchase SECTION THREE: MAKING THE PURCHASE 12. Purchasing in the Domestic Marketplace 13. Foreign Market Purchasing 14. The Importance of Business Etiquette When Purchasing in the Global Markets 15. Wholesale Purchasing on the Internet 16. Negotiating the Purchase and Writing the Order SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES 17. Merchandise Pricing 18. The Development of Private-Label Programs 19. Disseminating Product Information to Retail Personnel 20. The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising
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