Customer relationship management : a databased approach /

• Kumar, V
• Reinartz, Werner J.

• Customer relations -- Management
• Customer relations -- Data processing

• Wiley,

• 0471271330 (pbk.) :
• 9780471271338 (pbk.)

• £31.95

• Formerly CIP.
• Includes bibliographical references and index.
• Preface. PART I: DATABASE MARKETING STRATEGY. Chapter 1. CRM, Database Marketing, and Customer Value. Chapter 2. CRM Industry Landscape. Chapter 3. Strategic CRM. Chapter 4. Implementing the CRM Strategy. Chapter 5. Introduction to Customer Based Marketing Metrics. Chapter 6. Customer Value Metrics Concepts and Practices. PART II: IMPLEMENTATION OF DATABASE MARKETING. Chapter 7. Using Databases. Chapter 8. Designing Loyalty Programs. Chapter 9. Effectiveness of Loyalty Programs. Chapter 10. Data Mining. Chapter 11. Campaign Management. PART III: ADVANCES IN CRM APPLICATIONS. Chapter 12. Applications of Database Marketing in B to C and B to B Scenarios. Chapter 13. Application of the Customer Value Framework to Marketing Decisions. PART IV: CHANNELS AND CRM. Chapter 14. Impact of CRM on Marketing Channels.Glossary.Index.

• evolution of the single European market
• International business the challenge of global competition
• Positioning the battle for your mind
• Principles of direct and database marketing
• e Commerce
• CRM redefining customer relationship management
• Finance and financial markets
• E business organizational and technical foundations
• E business and e commerce management strategy implementation and practice
• Principles of direct and database marketing a digital orientation
• Electronic marketing theory and practice for the twenty first century
• Mastering e business
• Relationship marketing creating stakeholder value
• Business basics a study guide for degree students Organisational behaviour
• Customer relationship management concepts and tools
• Strategic Internet Marketing 2 0
• Customer relationship management perspectives from the marketplace
• E marketing strategy
• Customer relationship management
• Research skills for students
• Strategic marketing creating competitive advantage
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer clubs and loyalty programmes a practical guide
• Marketing
• Loyalty com customer relationship management in the new era of Internet marketing
• Consumer behavior
• Commonsense direct marketing
• Internet marketing strategy implementation and practice
• Direct and database marketing
• How to report on surveys
• Satisfaction a behavioral perspective on the consumer
• Direct and interactive marketing
• Customer relationship marketing get to know your customers and win their loyalty
• Customer first a strategy for quality service
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• Leadership
• Business statistics for non mathematicians
• Relationship marketing bringing quality customer service and marketing together
• Financial markets and institutions
• Project management planning and control techniques
• Strategic market management
• Retail marketing management
• Relationship marketing successful strategies for the age of the customer
• Marketing communications an integrated approach
• Strategic marketing planning and control
• Business research methods
• Consumer psychology for marketing
• business of e commerce from corporate strategy to technology
• Innovation and entrepreneurship practice and principles
• essence of operations management
• Marketing communications engagements strategies and practice
• Business research methods
• Know your customer new approaches to understanding customer value and satisfaction
• Consumer behavior
• Business research projects
• In charge of customer satisfaction a competence approach
• Marketing research an applied approach
• Accounting
• Competitive branding winning in the market place with value added brands
• Strategy analysis and practice
• Integrated marketing communications the holistic approach
• Operations management Quality and competitiveness in a global environment
• Management information systems managing information technology in the e business enterprise
• Marketing management and strategy
• Consumer behavior
• Strategic marketing management planning implementation and control
• E business and e commerce management strategy implementation and practice
• Financial markets and institutions
• Marketing research
• Sociology work and industry
• Marketing communications contexts strategies and applications
• Managerial economics an analysis of business issues
• Strategic marketing
• Organizational behavior
• Internet marketing plan
• Marketing management
• competitive advantage of nations with a new introduction
• European business
• Business ethics managing corporate citizenship and sustainability in the age of globalization
• Retail strategy planning and control
• Essentials of marketing
• Organizational behaviour an introductory text
• Consumers
• Marketing strategy and management
• Managing change in organizations
• Economics a students guide
• Marketing management and strategy
• Consumer behavior and marketing strategy
• Business statistics a complete one semester course
• International trade new patterns of trade production & investment
• Work and society a reader
• Operations management
• Managing change a strategic approach to organisational dynamics
• Consumer behavior buying having and being