- Creative ability in business
- 1405119969 (pbk.) :
- 9781405119962 (pbk.)
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- Includes index.
- Bibliography: p. 176-185.
- Foreword Acknowledgements Introduction: Creativity and the Creative Industries 1. Defining Creativity A Tale of Two Corridors What Is Creativity? What Creativity Is Not Case Study: A Vision in a Dream? Mapping the Great Divide: From Education to the Workplace The Mythology of Genius Case Study: The Genius and the Water-carrier False Profits: The Creative Industries 2. From Individuals to Processes: Creative Teams and Innovation From Individuals to Teams Innovation and Teams Beyond Specialization: Creative Work in the Creative Industries Playing Many Parts: Creative Roles in the Creative Industries Case Study: Repositioning Creativity in Advertising Growing the Creative Team: Familiarization or Specialization? Managing the Creative Team Creative Tension and the Need for Trust Creative Teams Need Uncreative People 3. Creative Systems: Implications for Management and Policy in the Creative Industries The Cultural Geography of the Creative Industries The Strength of Weak Ties Case Study: Theatre as a Creative System Implications for Management Managing Creative Systems by 'Brokering' Knowledge Implications for Policy Systems and Sustainability 4. Managing Creative Work through Release and Control: The Myth of the Self-motivated Creative Worker The World Turned Upside Down Case Study: Changing Management Styles at the BBC Whistle While You Work: Changing Theories of Employee Motivation Out of Control: The Myth of the Self-motivated Creative Worker The Isolation of Creative Work Bounded Creativity: Creativity through Control and Constraint Case Study: Musician for Hire -- Boundaries for Musical Composition False Freedom: The New Management Style in Practice Case Study: Management in the Movies -- Wise Children and Men in Suits Beginnings and Endings The Rules of the Game 5. Seeing the Pattern: Strategy, Leadership and Adhocracy The Strategy Wars: Orientation versus Animation Strategy and Creativity Strategy in an Open System Case Study: Emergent Patterns in Film Marketing Strategy as Continuity in Change Case Study: Are You Paying Attention? Jazz, Improvisation and Creative Listening in Strategy Formation Strategy and Posthocracy: Being Decisive Strategy as Process 6. Business Development and Organizational Change What Is Organizational Change? The Change Cycle Incremental Change Case Study: Creativity and Change at Marks and Spencer The Aesthetics of Organizational Change: Organizational Integrity Aligning Individual and Collective Change Evolutionary Change Creativity and Change 7. From Creative Marketing to Creative Consumption Symbolic Goods Postmodern Marketing Case Study: Arts Marketing -- From Products to Experiences From Segments to Sub-cultures: Bringing the Audience Back in The New Value Chain Case Study: In Search of Oldton Towards the Social Product Letting Go The Aesthetics of Marketing 8. The Politics of Creativity Promoting the Creative Economy Case Study: Creative New Zealand -- The Branding of Creativity From 'Cultural' to 'Creative' Industries Creative Industries and Cultural Policy: Assumptions and Models The Politics of Management Creativity Is Difficult Bibliography Index
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