Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events /

• Phillips, Jack J., 1945-
• Breining, M. Theresa.
• Phillips, Patricia Pulliam

• Meetings -- Evaluation.
• Special events -- Evaluation.
• Rate of return

• Butterworth-Heinemann,

• 0750683384 (pbk.) :
• 9780750683388 (pbk.)

• £24.99

• Includes bibliographical references and index.

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