Effective personal communication skills for public relations /

• Green, Andy, 1958-
• Chartered institute of public relations.

• Public relations
• Communication
• Influence (Psychology)

• Kogan Page,

• PR in practice series

• 074944407X
• 9780749444075

• "CIPR Chartered Institue of Public Relations."
• Includes bibliographical references (p. 203-210) and index.
• 1. Your inner brand. 2. You, the communications. 3. Creating memes. 4. No meme is an island - the power of context. 5. Your connectivity. 6. The medium is the message. 7. Triggering your message - memes with bullets. 8. Word of mouth communications. 9. Word of click - e-communications. 10. Networking. 11. Bringing it all together. Appendix - 20 top tips from other communicators

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