- Green, Andy, 1958-
- Chartered institute of public relations.
- Public relations
- Influence (Psychology)
people who borrowed this, also borrowed:
- "CIPR Chartered Institue of Public Relations."
- Includes bibliographical references (p. 203-210) and index.
- 1. Your inner brand. 2. You, the communications. 3. Creating memes. 4. No meme is an island - the power of context. 5. Your connectivity. 6. The medium is the message. 7. Triggering your message - memes with bullets. 8. Word of mouth communications. 9. Word of click - e-communications. 10. Networking. 11. Bringing it all together. Appendix - 20 top tips from other communicators
University of Huddersfield Library Catalogue