Airline marketing and management /

• Shaw, Stephen, 1950-

• Airlines -- Management.
• Airlines -- Marketing.
• Aeronautics, Commercial

• Ashgate,

• 0754648206 (pbk.) :
• 9780754648208 (pbk.)
• 0754648192 (hbk.) :
• 9780754648192 (hbk.)

• £20.00
• £70.00

• Previous ed.: 2004.
• Includes index.
• Introduction; The fundamentals; The market for air transport services; The marketing environment; Airline business and marketing strategies; Product analysis in airline marketing; Pricing and revenue management; Distributing the product; Brands management in airline marketing; Relationship marketing; Airline selling, advertising and promotional policies; The future of airline marketing; Index.

• Should I really give up flying
• Airport design and operation
• Airport slots international experiences and options for reform
• Heathrows terminal 5 history in the making
• European air traffic management principles practice and research
• Why cant we make money in aviation
• Straight and level practical airline economics
• Seamless sky
• Europe of the air the airline industry and European integration
• Airport planning & management
• Shaping air transport in Asia Pacific
• handbook of logistics contracts a practical guide to a growing field
• modern airport terminal new approaches to airport architecture
• Airport marketing strategies to cope with the new millennium environment
• Airline operations and scheduling
• Airport operations
• Business and corporate aviation management on demand air transportation
• Aviation law & regulation a framework for the civil aviation industry
• Managing the skies public policy organization and financing of air traffic management
• Air cargo in mainland China and Hong Kong
• Airport systems planning design and management
• Deregulation and competition lessons from the airline industry
• Designing and executing strategy in aviation management
• Airline network development in Europe and its implications for airport planning
• economic regulation of airports recent developments in Australasia North America and Europe
• Aviation infrastructure performance a study in comparative political economy
• Evolution of international aviation phoenix rising
• Profit strategies for air transportation
• Air transportation a management perspective
• Managing strategic airline alliances
• Tourism and transport modes networks and flows
• New concepts and methods in air traffic management
• introduction to airline economics
• Management in the airline industry
• sustainability of air transportation a quantitative analysis and assessment
• Fasten your seatbelt the passenger is flying the plane
• Competition versus predation in aviation markets a survey of experience in North America Europe and Australia
• Air transportation a management perspective
• Global airlines competition in a transnational industry
• Wings across Europe towards an efficient European air transport system
• Strategic airport planning
• Managing airports an international perspective
• Transport policy in Britain
• Airline marketing and management
• Air transport networks theory and policy implications
• Driving airline business strategies through emerging technology
• Air cargo distribution a management analysis of its economic and marketing benefits
• Flying off course airline economics and marketing
• airline business
• Airline competition deregulations mixed legacy
• Transport revolutions moving people and freight without oil
• Air transport
• Straight and level practical airline economics
• Flying off course the economics of international airlines
• European airport retailing growth strategies for the new millennium
• Quantitative methods for business decisions Jon Curwin and Roger Slater
• Strategic management in the aviation industry
• Public transport its planning management and operation
• Airline choices for the future from alliances to mergers
• Airline a strategic management simulation
• Handbook of transport and the environment
• Airline finance
• Essentials of supply chain management
• Introduction to air transport economics from theory to applications
• introduction to airline economics
• Managing airports an international perspective
• Environmental costs and liberalization in European air transport a welfare economic analysis
• Managing the global supply chain
• Globalized freight transport intermodality e commerce logistics and sustainability
• Logistics and supply chain management
• Airport operations
• airline industry and the impact of deregulation
• Ryanair how a small Irish airline conquered Europe
• Travel behaviour spatial patterns congestion and modelling
• Strategic issues in European aerospace
• Wal Mart world the worlds biggest corporation in the global economy
• Global airlines competition in a transnational industry
• Logistics an introduction to supply chain management
• Airline survival kit breaking out of the zero profit game
• Air transport a marketing perspective
• handbook of logistics and distribution management
• Accounting for non accounting students
• How to select supplies of third party logistics services including an example invitation to tender
• Applied transport economics policy management & decision making
• Intermodal freight transport
• handbook of logistics and distribution management
• Storage and supply of materials inbound logistics for commerce industry and public undertakings
• Supply chains and total product systems a reader
• Airline marketing and management
• Living supply chains how to mobilize the enterprise around delivering what your customers want
• Fundamentals of logistics management David B Grant et al
• Supply chain management strategy planning and operation
• Simulation with Arena
• Geography and air transport
• Cleared for take off structure and strategy in low fare airline business
• Planning a distribution system
• Transport economics & policy a practical analysis of performance efficiency and marketing objectives
• Public transport its planning management and operation
• Equality diversity and discrimination a student text