The real world guide to fashion selling and management /

• Sherman, Gerald J.
• Perlman, Sar.

• Fashion merchandising

• Fairchild,

• 1563674211 (pbk.) :
• 9781563674211 (pbk.) :

• 48.00
• 48.00

• Includes index.
• Bibliography: p. 283-288.

• From Fiorucci to the guerilla stores shop displays in architecture marketing and communications
• Introduction to fashion merchandising
• Fashion retailing a multi channel approach
• Core concepts in fashion
• Fashion buying & merchandising
• Fashion marketing contemporary issues
• Fashion marketing
• fashion handbook
• Fashion forecasting
• Luxury fashion branding trends tactics techniques
• Fashion buying
• history of haute couture 1850 1950
• Key moments in fashion from haute couture to streetwear
• Supply chain strategies customer driven and customer focused
• Consumer behavior in fashion
• Mastering fashion marketing
• Fashion brands branding style from Armani to Zara
• Strategic issues in international retailing
• business of fashion designing manufacturing and marketing
• Fashion marketing
• Fashion buying
• Mastering public relations
• Fashioning the future tomorrows wardrobe
• fashion reader
• Retail product management buying and merchandising
• Public relations a practical guide to the basics
• Principles of retail management
• Public relations an introduction
• Marketing communications engagements strategies and practice
• Retail marketing
• Public relations principles and practice